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Agencies & Partners
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Marketing operationsSpotlight: Go faster with less
Read more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Spotlight: Effective financial management – a focus on marketing activation
Read more about "Spotlight: Effective financial management – a focus on marketing activation"Auditing is dead – long live auditing!
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Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"Auditing is dead – long live auditing!
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Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Agency managementSpotlight: Designing the right production model for your organisation
Read more about "Spotlight: Designing the right production model for your organisation"As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
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Media transparencyAgency remuneration & contracts
Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Agency evaluation & performance
Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
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Media governanceAgency remuneration & contractsSpotlight: Media Contract Guidance Webinar – Global Best Practice
Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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